3. Evaluation Task 3- What have you learned from your audience feedback?

From the feedback I have received from my friends and classmates, I have discovered that they really liked the way that the products were linked by the colours and font used, particularly the continued look of black and gold colour which they felt suited the song well considering the song's title! A highlight for a lot of people seemed to the performance of the 'singer' Niya, as he really performed his lip syncing well and was a great presence in the video. While some of the lip syncing wasn't spot on in timing, they still felt that he was perfectly suited to the role and that he could pass for being the real artist. They also thought that the dancers were very skilled and that even though the majority of the video was dance, they didn't find it boring like they would have thought they would. One of the people I asked during the planning stages of this music video about what they did and didn't like in a music video said that they didn't like it when it was just dance all the way through, however at the end, she was one of the people who was very impressed by the dancing and felt that the story expressed in the dance was enough to give it more meaning. Overall, I think my video and ancillary tasks were well received and people enjoyed them.

2. Evaluation Task 2- How effective is the combination of your main product and ancillary texts?

1. Ancillary Task 1- Research into Branding

18. Key Expectations of the Genre

16. Attracting My Perfect Audience Member

In order to attract my perfect audience member, I am going to play to what I know they want from my research. I will use the editing to put a strong emphasis on the beat, as well as have movement in the shots themselves that is concordant with the beat of the music. I will appeal to male viewers by using female dancers and while they will dance tastefully, they will have a certain alluring air. People are getting tired of the 'in-your-face' nature of many music videos nowadays, especially those that focus on 'booties' etc.

The dancing in my video will impress those that watch it, especially since I will have two people who are teenagers as the dancers, inspiring them to be like the dancers. The focus on lighting and the colours black and gold in my video will make it gripping to watch as the lights should look magical.
While this song is quite jazzy in some ways, it is still a dance-pop song that featured in the charts and therefore it has a mainstream audience.

15. Perfect Audience Member

My perfect audience member would fall under either the Mainstream Townie category or the Urban Stylers.

Townies 

Stylers

My perfect audience member would be your typical young adult. A person who likes going out dancing with their friends at the weekend and are pretty stylish in their approach to life. They like songs with a heavy emphasis on the beat but don't just want a song that has no meaning except to allow you to shake your butt and dance provocatively! When watching a music video, they want something passionate and intense but still classy and easy to watch. 

When my perfect audience member goes out, they go to restaurants like Pizza Express and Zizi's or out for sushi or Starbuck's if they are feeling more casual. They shop in Zara and River Island, use Apple and Beats products and enjoy dressing up to out for the night. When they hear a good song, they all start dancing. 

In day-to-day life and then when they go out, they dress like this: 

14. Audience Research

I asked some people questions about their music tastes, whether they thought that a music video changed their views of a song or artist and what features they thought were good or bad in music videos...

From this research, I think I need to rethink some aspects of my video. Originally I had planned to focus on the dance in the video but now I feel that I need to involve a story-line in the video.