1. Evaluation Task 1- In what ways does your media product use, develop or challenge forms and conventions of real media products?

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

1. Similar to many other music videos in this genre of dance-pop music, the video starts by introducing the artist and song name. From looking at a top 100 dance music videos of week website, it seems that most dance videos have a very varied and bright colour palette. I have chosen not to follow this theme and have stuck to a more muted colour palette of black and gold, in concordance with the title of the song.

2. This shot establishes the two main performers in an intimate way. A common theme in dance videos is that the dancing is often very sexual and bordering on vulgar. This dance however, contrasts with this as it is more styled around ballroom dance.

3. This shot and the entire section set in black and white take inspiration from Madonna's vogue dancing. The quick movements and emphasis on hands and arms as well as the black and white colour filter really link the two music videos. 

4. The use of light behind Niya adds a mysterious and edgy effect that creates shadows and looks like a golden profile of his face. This mimics the sultry and shady look of singers in dark clubs etc. 

5. As well as the previous style with the singer, there are also the shots where the singer's face is more visible, getting them the publicity and 'face-time' they need to sell their image.

6. Music videos often hold a new section/scene for later on in the video to keep the audience hooked. I have chosen to put in three sections of written lyrics to add something new about half way through the music video. 

7. I chose this shot as an example of the way I put an emphasis on editing to the beat. In this shot, the movement of her eyes is in time with the beat.

8. Another feature that I saved for later was when two of the sections, the black and gold dancers and the black and white dancer, merged together into the same scene. As well as what I mentioned before about how music videos often do this, it is also a feature of this genre to mix scenes and change the set up during the video. 

9. Few music videos in the genre of dance-pop contain a storyline but I felt that one was necessary to relay the relationships of the dancers and also create a visual that went with the lyrics, The story really comes into play at the end of the video, making the audience think back through the rest of the song for other moments that expressed the bitter-sweet nature of the song.

7. Ancillary Task 7- Digipak Flat Plan

4. Ancillary Task 4- Star Image

In my media video, my dancers and singer look quite debonair and classy. I would like this to continue through the rest of my coursework in order to maintain my star's image. The hat will be my singer's distinguishable feature, like Arianna Grande's signature ponytail...

Singers like Ellie Goulding  with her Lights album, link their album cover artwork with the music video for the album's lead song.

As with the previous example, my video focusses a lot on light and darkness. Because of this, i think that it would be good to continue with this theme and have an image with darkness and light throwing interesting shadows and making it look almost 'shady'.

Star Image links the songs and their music videos to the artist, and therefore it makes sense to link things directly, like using the same font as used in the music video.

2. Ancillary Task 2- Fonts

Here is a selection of fonts that could be used both in my video and my digipak. I decided to put them with a black background and has gold letters. My favourite is OSLO font, which is the 7th font down, second from the bottom.

25. Props and Costumes

I have collected costuming for most of my crew already. For Niya, I have chosen for him to wear a suit and black fedora hat. He will also be using a retro style microphone.

For the dream dancers, they will be wearing black leggings with black leotards and pin stripe waistcoats. They will have bear feet, their hair will be pulled back in a tight bun at the napes of their necks and they too will wear fedora hats. I also want to have them in contrasting black and white make-up. I have selected some examples that I will use as a guide.

And last but not least the costumes for Aaron and Kelly. Kelly is wearing a gold fringe dress and gold dance shoes. Aaron is wearing black trousers and a black shirt, smart and classy but simple too.

I chose a mostly black costume for the majority of the dancers etc because, apart from the Black and Gold section, the rest will be in black and white. Therefore, I needed costumes that would exaggerate this and produce bold and contrasting images. It also makes the gold seem more magical and brighter too.

16. Attracting My Perfect Audience Member

In order to attract my perfect audience member, I am going to play to what I know they want from my research. I will use the editing to put a strong emphasis on the beat, as well as have movement in the shots themselves that is concordant with the beat of the music. I will appeal to male viewers by using female dancers and while they will dance tastefully, they will have a certain alluring air. People are getting tired of the 'in-your-face' nature of many music videos nowadays, especially those that focus on 'booties' etc.

The dancing in my video will impress those that watch it, especially since I will have two people who are teenagers as the dancers, inspiring them to be like the dancers. The focus on lighting and the colours black and gold in my video will make it gripping to watch as the lights should look magical.
While this song is quite jazzy in some ways, it is still a dance-pop song that featured in the charts and therefore it has a mainstream audience.

15. Perfect Audience Member

My perfect audience member would fall under either the Mainstream Townie category or the Urban Stylers.

Townies 

Stylers

My perfect audience member would be your typical young adult. A person who likes going out dancing with their friends at the weekend and are pretty stylish in their approach to life. They like songs with a heavy emphasis on the beat but don't just want a song that has no meaning except to allow you to shake your butt and dance provocatively! When watching a music video, they want something passionate and intense but still classy and easy to watch. 

When my perfect audience member goes out, they go to restaurants like Pizza Express and Zizi's or out for sushi or Starbuck's if they are feeling more casual. They shop in Zara and River Island, use Apple and Beats products and enjoy dressing up to out for the night. When they hear a good song, they all start dancing. 

In day-to-day life and then when they go out, they dress like this: